Photo of Ed Cabellon, Mike Petroff, and Mike J. HamiltonAnother thanks to @MikePetroff for spending time with me last week as part of my Live Video Interview series.  I learned a lot and got a better understanding of how Enrollment Management and Admissions uses Social Media before and after new students arrive on campus!  Please watch the replay above and let us know in the comments what you thought!


“Virtually Welcoming:  Building Community With Your Incoming Class” – A Live Video Interview with Mike Petroff
Friday, June 25, 2010 from 2:00pm – 3:00pm EST
Broadcasted over Ustream:
Video Hashtag: #SA30

Mike is the Web Manager for Enrollment at Emerson College in Boston, MA.  He leads web marketing and online recruitment efforts for undergraduate and graduate admission.  Mike also chairs the social media group at Emerson as they work on coming up with ways to use the social web to recruit the next generation of students. You can find him on Twitter at @mikepetroff.

Mike also is a featured writer on, whose work I’ve admired since following him on Twitter.  His work speaks to what we do in student life and student affairs and I thought it would be interesting to get the “enrollment/marketing” perspective for you all.

I hope you’ll join me for this exciting interview with one of Higher Education’s trailblazing leaders in Web 2.0 / Enrollment Management Integration.

What questions do you have for @mikepetroff?  Please leave them in the comment section and I’ll try to incorporate it during the interview!

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