South by Amazing: My 2011 SXSW Story

by Ed Cabellon on March 18, 2011 · 17 comments

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(Before reading this post, if you want to know more about why I went to this conference and who sent me there, check out my previous SXSW post.  If you want to know more about SXSW’s history, read this.)

There is nothing I can write that will ever describe what I experienced at South by Southwest Interactive (SXSWi) in Austin, TX last week. Many of you have tweeted, emailed, etc. and asked what the experience was like so I hope this helps paint a clear picture of my time in south.

Build Up / Arrival to Austin
Leading up to last weekend, I spent some time reading the blogosphere for advice and an overall sense on what to expect.  This was the first time I would be at a conference outside of Higher Education and I was traveling by myself as well.  To help quell some nerves, I attended a “Boston in Austin” meetup to get to know some of the people who were headed down and to get their sense of what SXSW was all about. Everyone there was so gracious and nice, it gave me a glimpse of what was to come.

Arriving in Austin was a breeze. I was a little concerned because when your event has over 20,000 delegates, you might expect some hiccups, but not at SXSW! I got to my hotel, checked-in there, and was able to register at the Austin Convention Center and get my coveted SXSW badge without any problems.  Now, as many of you who have been to Higher Education conferences know, you typically will take your badge off at the end of the day before going out, but not there! At SXSW, it is common to wear your badge EVERYWHERE at night since it gets you into many of the bars, restaurants, and clubs hosting SXSW related events.  I put the badge on and began my SXSW adventure.

Unbelievable Networking Opportunities
I realized quickly why people paid the money to be here every year: power networking.  Deep down, I just couldn’t believe that everyone was going to be as nice to me as the folks in Boston were… but they were. Every single person I met was unbelievably nice, willing to chat, help, and be a connector.  It made perfect sense… you just never knew who you were talking to so you always had to have your best foot forward.  Everyone I talked to had an interest in Higher Education and were willing to listen, lend ideas, and connect me with those that could help and amplify our stories.  Where else could I have had one on one conversations with Meredith Artley, Managing Editor of CNN.comBaratunde Thurston, Director of Digital at TheOnion.com; Pete Cashmore, CEO of Mashable.com; and Sean Ammirati, Chief Operating Officer of Read Write Web?  Oh, and for fun, I got to hang out with Romany Malco, and be in the same spaces with other stars like Rainn Wilson, Dane Cook, and Conan O’Brian just to name a few!

I also connected with some fantastic folks who work in Higher Education at an “EDU” meetup, at educational sessions, and at night while out and about.  Key folks I met were Cynde Fleagle from Penn State University; Sue Beckingham from the UK ; Ellie Lovell from University of Warwick, UK; Lori Packer from the University of Rochester; and John Hill and Leigh Graves Wolf from Michigan State University.  All were extremely insightful and gave me key insights that will help move some of my technology ideas forward in Student Affairs.

Of course, getting the Student Affairs community together at SXSW was amazing.  Meeting folks in person for the first time like Marlena Ballard, Pete Pereira, Lynne Ellison, Laura Lambeth, Laura Pasquini, Julie Larsen, and Brad Popiolek was not only fantastic, but also would have made Tom Krieglstein and Debra Sanborn proud knowing what they created in the Student Affairs Collaborative still growing strong at events outside of higher education!

Finally, spending some serious time with Rey Junco and Liz Gross was a major highlight. We shared perspectives on many things in Higher Education, technology, etc. I was inspired to hear about Liz’s research interests and know she has a great mentor in Rey as she goes through her doctoral journey.  It was a real treat to see Rey impress A LOT of people while he presented his research and findings. His work is instrumental in my work as a Higher Education administrator and practitioner.  As we continue to see shifts in communication with our students at the University level, we all need to be tuned in to Rey’s work.  If you haven’t read his stuff yet, you really should.

Educational Sessions
Here are a list of sessions that I was present at or listened-in on/followed up with the speakers on (with a future post dedicated to what I got out of each of these sessions)

- “No Child Left Behind – Mobile Tech Meets Education” – #MobNCLI
- “The Potential For Augmented Reality for Education” - #EduAR
- “Offline America, Why We Have A Digital Divide”#digdiv
- “Demystifying Online Privacy and Empowering the Digital Self”#digitalself
- “Using Twitter to Improve Student Engagement”#twesearch
- “Tech Power to the People: Digital Community Engagement”
-  “Keynote: Seth Priebatsch”#gamelayer
- “Measuring Social Media – Let’s Get Serious” – #smAroi
- “The Science of Influence” – (Ogilvy Note)
- “The Art of Enchantment” – #enchantment
-  “Method Tweeting (for Non-Profits and other Players)” – #methodtweet
-  “Online Reputation, in and around Contexts” – #repinctx

Finally, one of the coolest things I saw as part of the educational process was the staff from Ogilvy and other conference attendees who createed beautiful “notes”, by way of creative images, of many of the talks given.  Here is just one amazing example from the sesson: “Tweeting on Weekends: Are we becoming socially anti-social?” – #overtweeting:

Imagine having some of our association talks presented to us in this timeless format?  Unbelievably stunning, creative and thought-provoking, even if you weren’t in the session.  To view more of these amazing images, visit http://ogilvynotes.com/ and prepare to be astonished.  The RSA Organization in the UK does this also and has some YouTube clips out there as well.

Services To Know About (again, with a future post going through in more detail what I think about all of these!)
Leximancer - (Mentioned during Rey Junco’s talk, it is a tweet content analyzer!)
Radian 6
ViralHeatSwix (Paid Social Media Analytics Services)
SlideRocket (Awesome presentation software. Closest thing to Keynote that I’ve seen online!)
TechSmith Corporation (makers of Jing and Camtasia) (Fantastic screen capture software)
Min.us (A sharing aggregator that I really liked and will start using)
Animoto (While I’ve been using them for a while, they are a great/easy way to make short films using current photos and video clips!)

Gadgets
If you are into gadgets like me, the only things that caught my eye were the iPad 2 and the Asus EEE Slate. If you already have the iPad, I don’t think it is worth upgrading, unless you have a need for video chatting regularly.  Yes, its thinner, slightly faster, and extremely light, however, it is not yet worth upgrading.  If you don’t have an iPad yet, and want one for casual productivity, then go for it :-)

As for the Asus EEE Slate, take a look at my quick video review:

 

Wrap Up
Overall, it was one of the best professional / personal development opportunities I have had in recent memory.  It is a no-brainer why due to my passion and interest in technology and since Higher Education conferences aren’t known for their innovative education in this area, I was able to go to a place where I was not the one teaching, but learning.  In hindsight, the best thing I did was travel by myself to experience as much as I could, but still have familiar faces like Rey and Liz to share in the experience with me.  The pictures, videos, and tweets just don’t do it justice!

If you have the same passion and interest in technology that I have, I invite you to join me next year (assuming that it isn’t the same time as the ACUI 2012 Conference in Boston) at SXSW Interactive 2012!

You have to see it to believe it :-)

What questions do you have about my South by Southwest Interactive experiences? If you went to SXSW this year, was your experience as good as mine?

Trish March 18, 2011 at 12:02 pm

It sounds like you had a really great time! I think I would have enjoyed sitting in on “No Child Left Behind – Mobile Tech Meets Education”, “Using Twitter to Improve Student Engagement” and “The Science of Influence. ” I loved seeing Ogilvy’s artistic notes. They shared some on twitter so I was fortunate enough to take a peek. Also, I just picked up my copy of “The Art of Enchantment” and I adore Guy K. so that session would have been high on my list!

Thanks for mentioning us. I look forward to your future post.

Glad you had a great time!

All the best,
Trish (@Dayngr)
Community Manager | Radian6

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Ed Cabellon March 18, 2011 at 10:28 pm

Hi Trish, thanks so much for reading and commenting! I’ve always been a fan of Radian 6 and recommend you all to folks who could use your services. Best wishes and I hope to meet in person some day! – Ed

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Brenda March 18, 2011 at 12:04 pm

But Ed, what I really want to know is where did you eat? Austin is a great food town and eating is so important! :)

I’m glad you had a good time. I am going to try hard to get there next year, so I’ll hope to see you in Austin!

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Ed Cabellon March 18, 2011 at 10:29 pm

Besides Rudy’s BBQ, I really didn’t get to many restaurants because of all the free food around. While I would have loved to tried out some of the amazing restaurants, just not that much time to sit and eat! I hope to see you in Austin or anywhere in person someday soon!

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Tom Krieglstein March 19, 2011 at 1:40 pm

Reasons I like Disqus

1) I don’t have to put a Name, Email, URL in every time I want to comment
2) I have a central feed of all the comments I leave across the web (for me and for others)
3) Attached to a bigger profile of me for people who think what I say is smart…or dumb

My 3cents.

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Laura Pasquini March 18, 2011 at 12:33 pm

Great re-cap & highlights of your time at #SxSW, Ed. Looking forward to reviewing some of the panel sessions you talked about while there.

Meeting IRL was rad. I know that there will be more meet ups in the future – Yay for #ACPA11 & my love of travel to the north east. :)

Enjoy what is left of Spring Break,
Laura

p.s. Ed ate lots of BBQ goodness at Rudy’s & widened his horizons for the BEvERage market at The Gingerman. That’s all I’ve got.

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Ed Cabellon March 18, 2011 at 10:31 pm

Thanks Laura for reading and commenting! Meeting you IRL was definitely awesome and I am glad we are getting more time together at ACPA next week!

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Liz Gross March 18, 2011 at 1:26 pm

Great post! The time spent with you and Rey was totally worth the cost of attending :)

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Ed Cabellon March 18, 2011 at 10:32 pm

Thanks Liz, I hope we can make this an annual thing, especially since you’ll be presenting YOUR research someday at South By :-) Oh yeah!

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Tom Krieglstein March 19, 2011 at 10:48 am

Ok – looking into going to South By in 2012 after your recap :-)

I’m excited to go back to the twitter stream for each of the sessions you posted above. Let the learning continue well on past the conference.

Thanks for the recap.

p.s. When are you going to add Disqus into this blog?

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Ed Cabellon March 19, 2011 at 1:34 pm

Hey Tom, thanks for reading and commenting. It would be amazing for you to join in next year, I think you would really enjoy it.

I had disqus originally as my blogging platform, but really didn’t like it. Added some extra loading time that I didn’t like, so I just kept it simple. Why do you like Disqus?

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Eric Stoller March 21, 2011 at 7:56 pm

Great post Ed!

I too tried Disqus for a bit before switching back to old school comments…for some reason, the Disqus plugin kept crashing when it tried to import all of the 3,300+ comments on my blog. I love the functionality of Disqus…it just doesn’t seem to want to play with my blog!

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Laura Lambeth March 20, 2011 at 11:28 am

Awesome post, Ed! It was great to live vicariously through my blogging friends who went to SXSW this year. What a great opportunity to meet you and everyone else at the #SAchat Rudy’s tweet-up IRL! :)

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Brett Kopf March 20, 2011 at 11:43 pm

SXSW exceeded my expectations. Like you, I was a bit overwhelmed with the amount of hype & people but once I got there and settled in the atmosphere & energy took over. The big takeaway for me was not the excitement of seeing the big names, like meeting Tim Ferris or Gary V. The value is randomly striking up a conversation with a stranger on the street, who happens to be a major blogger or running into the guy who started and sold 4 businesses in his lifetime. (Hoovers)

I wonder why more meetups & events aren’t as open and transparent as the people who attend SXSW?

Ed, great post!

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Erin Morrell March 21, 2011 at 10:50 am

Hi Ed – I looks like this conference experience really got you excited beforehand and really delivered the content and personal connections you were hoping for. It’s cool to see that you can attend a conference outside of the higher ed realm, but still make connections within and around higher ed. Kudos my friend for stepping outside your comfort zone and attending SXSW!

PS – I love the city of Austin. I have family that used to live there!

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Toni March 21, 2011 at 2:27 pm

Ed- so happy to have been able to share some of the conference experience through tweets from colleagues and friends. I’ve been really interested in SxSW since grad school, but haven’t been able to. It was great to be able to share some of that experience through blogging and tweets! Thanks for sharing! I am also looking forward to the promised post of the ed sessions, as well!!

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Julie Larsen March 22, 2011 at 5:56 pm

Ed, Great recap. Looking forward to reviewing the sessions you posted. It was great to meet you IRL, and am looking forward to some possible collaborations in the future.

Like you – I am really looking forward to SXSWi 2012!

julie

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